Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day. Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.
While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal. Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.
1. Improves Brand Awareness
Getting your business to as many people as possible online is crucial to digital marketing success. Since you’re competing with a number of other companies for consumer attention, videos can help you stand out. Remember, the average human attention span is less than 5 seconds. As such, you need valuable and engaging videos to make an excellent first impression. This can only be possible through:
Personalisation
The more consumers relate to your video content, the higher the emotional connection with your online audience. Creating personalised videos that speak to individual consumer needs based on their online interests is the secret ingredient.
Strategic Placement
An overly promotional video is boring to your online audience. So, you need to creatively include your products or services and company logo in videos without being too salesy.
Unified Content
For your video content to stand out among the many others online, it must have a specific recurring pattern. This means using standardized themes in your videos or unique animations that people can identify with your brand.
2. Inexpensive marketing approach
Let’s face it, everyone wants to see their company expand. But not everyone has the money to use pricey marketing techniques. Fortunately, video production is one low-cost option that can dramatically increase your ROI.
Making a long-term investment in video content is a wise move with many potential applications. These videos can be used on your website, social media platforms, or sales funnel. Additionally, video is a very engaging format that grabs your audience’s attention while establishing your brand’s legitimacy and trust.
You can engage customers emotionally by demonstrating your product or service in a video rather than merely informing them about it.
Include High-Quality Thumbnails
Thumbnails are a great way to grab the attention of your online audience and get them to click on your website. Include all the eye-catching details in your thumbnail, but make sure it is comprehensive enough as well to point to the specifics of your video content.
3. Keeps Audience Engaged
Using carefully edited video production services, videos alone can keep your audience engaged throughout. And more interaction creates trust and an emotional connection. As a result, potential leads could become long-term clients. What’s more, if your audience loves your video content, they’ll likely share it with their connections. Videos are more engaging when they’re:
Repurposed from Popular Content Video
If an old piece on your blog was hugely successful, you could turn it into a creative video. Choose one with the most social shares or comments and make a video snippet that leaves the audience wanting more.
Personalised
Don’t just showcase your product or service through video. Instead, for it to inspire trust, make it as authentic as possible. This means you should include the faces of employees or even owners who consumers can relate to in your video production.
Valuable
Helpful videos get more user engagement than any other type of video. So creating videos that offer real-time solutions to your consumers should be the priority here. These can be how-to videos or tutorials that give step-by-step information on how to solve specific problems. Make sure to position your product or service, in these videos, as the primary solution provider.
4. Establishes Trust
Trust is an essential element to build with your online audience. When consumers trust that what you offer is good and works, they’re likely to become long-term consumers and even refer friends or family. Unlike other forms of faceless content, people can actually see what you do and how you do it with videos. And we all know, video content is more convincing than plain text.
5. Increases SEO
Do you want to improve the search engine rankings of your website? Video content is the only thing you need! SEO has been significantly impacted by the growing importance of video as a ranking criteria. By including video content, you can increase your website’s click-through rate and keep people there for longer. This tells search engines that your website offers consumers useful content, which could help your ranking even more. Users are more inclined to interact with video material than they are with text, therefore video also aids in boosting website traffic. So, do you want to boost your SEO and increase website traffic? Start producing videos right away!
Animated Videos
Animated explainer videos are one of the fastest-growing marketing tools. They’re effective because they present video content in a fun but informative manner. With the emergence of popular video platforms like TikTok and YouTube, animated videos appeal to wider audiences online.
6. Flexible and simple to share
Let’s face it, we have a shorter attention span every day. Since nobody likes to read lengthy passages of text anymore, video is quickly becoming a crucial component of any company’s marketing plan. Video’s unrivalled adaptability makes it simple for businesses to customise their content for various platforms and audiences.
The majority of web material is currently viewed on mobile devices, hence video content is firstly mobile-optimized. Your material will be more accessible to potential customers who are on the go if it is mobile-friendly. Additionally, mobile-optimized videos are more pleasurable for viewers since they are less likely to face lag or buffering problems.
7. Increases conversion rates
Video is a remarkably powerful tool for persuading potential customers to make a purchase. You can draw in and hold the interest of your audience by providing an engaging, clear, and succinct explanation of your product or service. A quality video can also enhance sales and draw in more viewers. Therefore, one of the best strategies you can do to increase your conversion rates is to engage in video production.
Grow Your Brand Using Marketing Video Production
Videos are the best way to market your product or service online. Considering marketing methods keep changing, video remains evergreen. This is an excellent time to start your marketing with video production. If you’d like to work with a professionals to promote your brand, get in touch with us today.