You’re about to launch a new venture to start your new journey. But which industry is most suitable for a startup? Making a decision about your company’s structure should be one of your first priorities. Will you be the sole proprietor of the startup or will you have partners? Although there are other legal ways […]
Choosing the Right Business Structure: Sole Proprietorship” Vs “LLC” Read More »
Do you realise how our moods and emotions can be influenced by colour? It is real. According to studies, humans can react differently to various colours. Do you recall a movie where the villain wore mostly black clothing? That is so because black is linked to obscurity and darkness. Understanding colour psychology in marketing is
COLOUR PSYCHOLOGY AND HOW IT AFFECTS YOUR BUSINESS Read More »
Consider developing a Facebook Business Page for your company after building a website to expand your online presence. There are numerous prospective members of your target audience there, to begin with: The most popular social networking site in the world in 2023 will be Facebook, whose parent company is now named Meta. It will have
How to Create a Professional Facebook Business Page Read More »
A company called an LLC, or limited liability company, combines the advantages of a corporation and a partnership. It offers its owners some protection against restricted liability as well as management freedom and tax advantages. Pretty awesome offer, no? Why on earth would I want to create an LLC in Ghana, you may be asking.
How to Incorporate an LLC in Ghana Read More »
Owning your own business is a difficult endeavour. It is a lengthy procedure that calls for careful planning and preparation, and it can be discouraging when things don’t go as planned. Understanding various fundamental ideas, including finance, taxation, sales, marketing, and the legal aspects of the firm, is necessary for the process. In addition, you
How to start a business in Ghana Read More »
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here’s a closer look at what you can do to help build trust with budding customers and to
Tips to Build Trust and Credibility for Your Business Read More »
Introduction Smart businesses take advantage of this by leveraging marketing psychology to influence people’s purchasing decisions. If you can create marketing campaigns that persuade people to buy your products or services, you can grow your business faster and create a more loyal base of customers. Large companies have teams of experienced marketers and agencies that help
The Psychology of Branding: How Your Small Business Can Increase Brand Loyalty Read More »
Introduction In today’s day and age, where the entire world has turned into one big global village, people have found new and innovative ways to generate stable incomes through Digital Marketing. Previously, many people were opposed to the rapid spread of technology because of a common perception that it would take over jobs.However, most people failed to
7 Strategies To Grow Your Online Business Read More »
Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day. Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining
7 Reasons Why Video Production is Crucial for Business Growth Read More »
Introduction Welcome to the world of WhatsApp Marketing – a contemporary approach to advertising your business! With over 2 billion active users globally, Whatsapp has taken social media by storm, and it’s become more reachable than ever for businesses looking to engage with their customers directly. WhatsApp Marketing offers businesses the chance to engage with
WhatsApp Marketing: 7 Effective Strategies to Boost Your Business Read More »
