Life Hacks

The Importance of Digital Marketing for Small Businesses in Ghana

Introduction Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, and brands. It encompasses various online marketing strategies and tactics aimed at reaching and engaging a target audience, driving customer acquisition, and ultimately achieving business goals. Digital marketing uses the internet and digital tools like computers, cellphones, tablets, […]

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Top 7 Reasons Why Every Business Needs Video Ads

Introduction According to the most recent video marketing research for 2023, a whopping 92% of marketers see the growing importance of video marketing and actively use it into their marketing strategy. This demonstrates the increased understanding of how well video works to draw viewers in and accomplish marketing objectives. The data shows that people are

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The Benefits of QR Codes in Business and Marketing

Introduction QR code marketing is a type of advertising that uses Quick Response (QR) codes to promote businesses and their products. QR codes are two-dimensional barcodes that can be scanned by smartphones and other devices with a camera. They are a variant of matrix barcodes, first designed for the automotive industry in Japan. Businesses are

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Why Your Business Needs a Brand Architecture

Over time, the function of brand architecture has changed. Brand architecture used to be largely used to describe the various ways brands were arranged within a corporation, but as brands’ roles have evolved, so too has the definition of brand architecture. Today, a brand’s unification and increased significance in the lives of consumers are the

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7 social media Errors Businesses Should Avoid

Consider improving current social media business pages or starting a new one. Perhaps some typical social media errors are preventing you from seeing the outcomes of your present social performance.9 social media Errors Businesses Should Avoid. If done right, social media could be one of the most cost-effective marketing tools for your business. However, all

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The Importance of Digital Marketing for Business Growth

Digital marketing has become a crucial part of any effective business strategy in the current digital era. Businesses must adopt digital marketing because the majority of customers spend a lot of time online in order to reach and engage their target demographic. Here are some major justifications on why the importance of digital digital marketing

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