Author name: Digmot

Introduction According to the most recent video marketing research for 2023, a whopping 92% of marketers see the growing importance of video marketing and actively use it into their marketing strategy. This demonstrates the increased understanding of how well video works to draw viewers in and accomplish marketing objectives. The data shows that people are

Introduction QR code marketing is a type of advertising that uses Quick Response (QR) codes to promote businesses and their products. QR codes are two-dimensional barcodes that can be scanned by smartphones and other devices with a camera. They are a variant of matrix barcodes, first designed for the automotive industry in Japan. Businesses are

A set of guidelines that specify how a brand should be consistently portrayed across numerous channels and touch points is referred to as brand guidelines, also known as brand standards or brand manuals. For the purpose of ensuring that the brand’s visual identity, messaging, and tone are maintained consistently throughout all communication materials, they act

A functional website is crucial for every business’ success in the modern digital era. Your business may be significantly impacted by a well-designed and useful website in ways you never anticipated. With useable examples, we’ll go over 7 ways a website influence your business in this piece. Seven (7) Reasons Why Your Brand Need a

Over time, the function of brand architecture has changed. Brand architecture used to be largely used to describe the various ways brands were arranged within a corporation, but as brands’ roles have evolved, so too has the definition of brand architecture. Today, a brand’s unification and increased significance in the lives of consumers are the

In recent years, the number of people utilising the internet and devoting significant amounts of time to it has risen. Due to the development in digital presence, a lot of marketing efforts are now focused online. What is a digital marketing strategy? A digital marketing plan describes the different ways that a company can establish

7 Easy Methods to Reposition There comes a time when you realize you need to modify what you’re doing, especially during times when nothing is growing and when everything is moving slowly. It is unquestionably a sign that a brand refresh is necessary. a chance to launch a new phase for your business and reposition